Due to the outstanding advertising campaign of De Beers, sales of diamond rings are on the rise. Seldom will you see someone proposing marriage today without a diamond ring. Even in the East, people are using a diamond to signify their undying love. Japan, for example, has no tradition on using diamond rings for marriage or engagements. However today, more than 90 percent will propose using a diamond ring. To somewhat justify the enormous price of a diamond ring, jewelers are using beautiful made ring boxes to house their rings.

Beautifully designed ring boxes will enhance any ring. Jewelers are using it to add to their profits. A ring box will cost a couple of dollar but a jeweler who has a ring and put it in a beautiful ring box can add a couple of hundred dollars if not a thousand or two. Even watchmakers and wine bottlers are getting in on the action. The school of thought is, if it’s worth a lot put it in a box.