Familiarize yourself with the 4Cs of diamond buying. They are: Cut, Color, Clarity and Carat Weight. WhiteFire offers a wide selection of diamonds in many shapes and sizes. You should purchase a diamond that is ideal for by way of price and quality.
Cut – The cut of the diamond can affect its price by as [...]

Choosing the shape of your diamond jewelry is one of the key elements in determining the overall appearance of your ring or other diamond jewelry. There are many shapes and variations from which to choose, but first off do not confuse “shape” with “cut”. A diamond’s shape is just that: the outward appearance of the [...]